I want to work with amazing people building amazing things — starting from a real person, problem, or vision and helping bring it into reality. My role is to translate technicalities into something human, understandable, and actionable.
I grew up around Startup Weekend, Tech Camp, Impact Hub, Academy for Women Entrepreneurs and FuckUp Nights — participating in rooms full of people building things as they go, step by step, no guarantees. Watching how those founders moved taught me more than any course did: where others panic, soft skills, human alignment and resourcefulness quietly save the day.
I’ve also seen real disadvantage up close, which made one belief permanent — you’ve got everything you need. Do the absolute best with what’s in front of you. The rest is noise.
I’m not chasing an arrival fallacy. I’m focused on being where my feet are, getting exceptionally good at the right things, and making sure the work is genuinely engaging. Fun is a life pillar. Today is enough.
Every one of these started the same way: a long conversation about the actual human behind the business — what they’ve already tried, what didn’t work, and what they really want underneath the brief.
An Ontological Life Coach with a thriving motherhood community, but a business model that didn't pay her. I rebuilt the brand around a structured, high-value 1:1 online service — new positioning, new messaging, new visuals — without losing the warmth that made her community work in the first place.
A resilient start-up with an innovative product, but a proposal nobody outside the lab could understand. I built the brand from zero — research, creative direction, materials and collaterals — so investors and partners could finally feel what the science meant for an actual person.
A personal trainer with a strong client base in Debrecen and Szolnok, ready to expand beyond 1:1 sessions. We mapped her Ideal Client Avatar, set the business goals, and built the visual and digital foundation needed to open up new revenue lines.
A few roles outside client work that shaped how I show up for a team — and the concrete skills I picked up along the way.
Acted as the link between students and faculty for an entire cohort. Coordinated schedules, exam logistics, and conflict resolution. Skills built: organisation, accountability, mediation, and clear communication with people in different roles.
Member of a global student-run leadership organisation focused on professional exchange and B2B partnerships. Skills built: outbound sales, working inside a structured leadership chain, team dynamics, and giving and receiving direct feedback.
Helped lead the planning and on-the-ground execution of the official welcome event for new students. Skills built: event coordination, team management, logistics under deadline, and stakeholder communication across faculty and student bodies.
These are professional directions I’m actively developing and exploring. Some are still in progress, but they reflect the areas I’m growing into and building real experience in — honestly, not pretending full mastery already exists.
Positioning, audience research, and the story that ties it all together — built from a real person, not a template.
Identity systems, type, and editorial layouts engineered to feel like the business actually means it.
Funnels, paid social, and conversion experiments that compound — boring on purpose, effective on schedule.
Dashboards, attribution, and the discipline of measuring what actually matters to the customer.
Drop your Senja widget script here. Once configured, real testimonials will render in a clean responsive grid.
“Sofía rebuilt our positioning in 6 weeks. The right clients started showing up.”
“She translated our science into something an investor actually felt.”
“Built the brand from zero and gave us a system, not just a logo.”
I take on a small number of projects each quarter. If you’re working on something ambitious in brand, growth, or both — and you’d rather have a real conversation than a sales call — say hi.
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